A Guide How to Find Guest Post Accepting Websites or Blogs
Guest posting/blogging is viewed as a way to promote and build link mass and it has been one of the most popular trends in the SEO industry. The existing trends definitely show that its popularity will just grow. This guide is about guest posting and how to get good links to your website.
Define guest posting
Shortly, guest posting can be best described via examples:
If you wrote an article and you are willing to pay to a website for publishing that article — then it is advertising or a sponsored article or post.
If you pay money to another person for writing a post with links to your website or brand in the text of the article — then we call it native advertising.
If you have a piece of writing and you are not willing to pay but offer it to popular websites who are publishing your article for free — then it is a guest post.
The most important difference between a guest post and other kinds of sponsored content is that you don’t pay to publish it. Also, guest posts are normally of better quality than sponsored content.
Why everybody is so excited about guest posts?
In the first place, why would you need to publish a guest post? With a guest post you 1) get your business or brand mentioned 2) establish a link from a respected resource, and 3) get a flow of visitors from their page to your website. These three benefits represent the key ranking factors used by search engines to determine the ranking of a website in the search results.
Now, why an authoritative website would want a guest post from you? There may be different answers to this: different guest post accepting websites have their own reasons:
allow industry specialists to share their ideas
write new content on the blog for its promotion
if they need editorial staff to constantly update their blog
receive free and high quality content
Based on the above, guest posting serves as a mutually beneficial strategy for both writers of guest posts and publishers of the new content.
Can publishing a guest post harm my website?
In most cases — no. But there may be exceptions:
- Paid content, where a website offers to publish a guest post for a fee. This can be potentially a problem since such links are often viewed by search engines as an attempt to manipulate search ranking.
- Irrelevant links. This one is simple: users and search engines would not be happy if a automobile how-to guide is published on a culinary blog. The desired referral traffic is hard to achieve from such a link; incoming conversions are inappropriate and will just worsen your website bounce rate; irrelevant links may be perceived as spam by search engines.
- Low quality website. It is the same as if you establish a link from a link farm. Always see the donor’s quality before suggesting a guest post.
Where can I find websites/blogs for guest posting?
There is a demand for high quality websites that accept guest posts. They can be found in several ways.
Option 1: reach out to website owners
Most website owners would be happy to accept good quality posts for the reasons described above.
How to reach website owners?
1. Search the website
The best way is to look for contact information on its pages. Usually, websites shows a page where its admins leave their contact information.
2. Contact the editorial
If you don’t know how to contact the editor or another person responsible for blogging, the only way left is to send a message directly to the website editor.
Find a high value website that has editorial contacts. Send an email with a brief explanation of your proposal.
If the editors like your offer and express interest in the proposed guest post, you will surely be answered. This would work even with best guest posting platforms such as Huffington.
Option 2: find potential websites from links to competitors
Probably, the fastest methods to find new guest posting opportunities is to perform a detailed exploration of backlinks that are leading to your competitors.
When you analyze the link composition of your competitors knowing that they are blogging and building up the backlinks, their strategy can be used for you too.
For this, you can use any link analytics tool that is available, such as, for example, MOZ or Ahrefs.
From their reports, the competitors’ links may look like this:
Find a good backlink from the list. Explore the website to find contact data for those who want to post an article on this website. Learn how to publish a thematic guest post. Use this strategy for every new website from the list. With this approach you can find lots of websites to get a guest post published.
Option 3: search engines
Do a search with special operators. They are different for each Search Engine. In Google, it should be “inurl: submit-guest-post” or “inurl: write-for-us”.
The result can be like this:
A great advantage of this method is that the websites found in the search output are those free of Google penalties and it is safer for you to ask for a guest post.
Another method to find websites and blogs that would agree to guest-post is to use the the intitle operator instead of inurl operator:
You can vary different search operators to find appropriate websites to place your guest post.
Option 4: rated guides and lists of websites
Guest posting is gaining popularity in the SEO industry, link builders and publishers. There are numerous websites and blogs that provide lists of guest post accepting websites as rated lists.
See an example:
List of Websites Accepting Guest Posts at Bizpages
The websites listed in such directories are constantly checked and ranked based on specific criteria. For your convenience, they can be sorted in many ways such as website category, free or sponsored post, dofollow or nofollow link type in the post, individual website or aggregator, etc.
Option 5 — using specialized guest-post exchanges
Guest Post Aggregators are mostly offered to people who are looking for sponsored posts and ads, though in some cases such lists may contain websites that accept both paid and free guest posts too. Typically, the websites included in such services are structured by domain authority measure (e.g. MOZ DA), topic, price, and other factors.
For example, Adsy.com is website serving as a place to connect publishers accepting guest posts and authors that are writing guest posts for publishing.
Conclusion
Using the above methods, post authors will find a way to spread their ideas, products or activities through guest posting on authority blogs or websites. Guest posting will provide valuable links naturally in exchange for writing good content. It can be used as a great tool of web marketing and promotion.
